Reward Types
Vora supports five reward types, each designed for different incentive scenarios. Understanding when to use each type helps you craft rewards that resonate with your community.
Discount Code
Best for: E-commerce brands, SaaS products, subscription services
A discount code reward directs voters to an external link (your store, checkout page, or landing page) where they can apply a code or claim their discount.
Setup fields:
Title — e.g., "25% Off Your Next Order"
Email Instruction — Explain how to use the code (e.g., "Enter code VOTE25 at checkout")
External Link — URL where voters claim the discount (e.g., your Shopify store)
How it works for voters:
Voter receives email with instructions and a "Claim Reward" button
Button links to your external URL
Voter applies the code/follows instructions on your site
Event Access
Best for: Brands with physical or virtual events, community meetups, product launches
An event access reward grants voters entry to an exclusive event — product launches, VIP meetups, webinars, or community gatherings.
Setup fields:
Title — e.g., "VIP Access to Summer Launch Party"
Email Instruction — Event details (date, time, location, dress code, etc.)
External Link (optional) — RSVP page or event registration
Is Local — Enable if the voter needs to present the QR code at the door
How it works for voters:
Voter receives email with event details
For local events: QR code is embedded in the email for door verification
Voter presents QR at the venue; admin scans and marks as redeemed
Digital Download
Best for: Content creators, media companies, software products
A digital download reward gives voters access to exclusive digital content — wallpapers, ebooks, music tracks, early access to features, or downloadable assets.
Setup fields:
Title — e.g., "Exclusive Behind-the-Scenes Photo Pack"
Email Instruction — What the download contains
External Link — Direct download URL or access page
How it works for voters:
Voter receives email with description and a "Claim Reward" link
Link opens the download page
Voter accesses the content directly
Physical Prize
Best for: Retail brands, food & beverage, merchandise giveaways
A physical prize reward is a tangible item delivered to or collected by the voter — merchandise, product samples, gift boxes, or limited editions.
Setup fields:
Title — e.g., "Limited Edition Founder's Mug"
Email Instruction — How to receive the prize (shipping details, pickup location, etc.)
External Link (optional) — Claim form or shipping address collection
Is Local — Enable if voters pick up in person (enables QR verification)
How it works for voters:
Voter receives email with prize details and instructions
For pickup: QR code in email for in-store verification
For shipping: External link to a form where they provide their address
Custom
Best for: Unique experiences, consultations, partnerships, anything that doesn't fit the above categories
The custom type is a catch-all for any reward you can imagine — one-on-one consultations, early product access, advisory board invitations, naming rights, or creative experiences.
Setup fields:
Title — e.g., "30-Minute Strategy Call with the CEO"
Email Instruction — Full details on what the reward is and how to claim it
External Link (optional) — Booking page, registration form, or info page
Is Local (optional) — If it requires in-person verification
Choosing the Right Type
Drive online sales
Discount Code
Direct conversion path
Build community IRL
Event Access + Local
QR verification at the door
Reward with content
Digital Download
Instant gratification
Create buzz
Physical Prize
Tangible, shareable, memorable
High-value engagement
Custom
Unique, personal, premium feel
Local vs. Non-Local
Any reward type can be marked as Local (the "Is Local" toggle). When enabled:
A QR code is embedded inline in the reward email
The verification page allows your staff to confirm and redeem claims
An 8-character alphanumeric code serves as a fallback
Use Local when: The reward requires in-person verification — events, cafes, retail pickups, pop-ups.
Skip Local when: The reward is fully digital — discount codes, downloads, links.
Usage Limit
Every reward has a usage limit — the maximum number of times a single voter can claim this reward per proposal. The default is 1 (one claim per voter per proposal).
Setting this higher is useful when:
A proposal allows multiple votes (Passion voting strategy)
You want to reward repeat engagement within the same proposal
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