# What is Vora?
**Vora gives brands a direct channel to involve customers in real product decisions. Instead of sending surveys that nobody answers, you create proposals that customers actually want to vote on which color to release next, which feature to build, which charity to partner with.**
Every vote is verified, every result is transparent, and every decision is backed by real customer input.
### Two Core Modules
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**Customer Voting** — Create proposals and let your customers vote on real decisions. Available on all plans.\
**Idea Challenges** — Run innovation contests where customers submit ideas, the community votes, and winners are rewarded.\
(*Available on the Pro plan.*)
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