Prize Configuration
Idea challenges support two distinct prize audiences, configured independently:
- Prizes for the winning submitter(s) - the artist / inventor / customer whose idea won the challenge
- Rewards for every voter who participated - drives participation in the voting phase
You can use either tier on its own, or both together. Both surfaces render side-by-side on the public challenge page so customers know exactly what they're competing for and what they get just for showing up to vote.
Tier 1 - Prizes for the winning submitter(s)
These fields are free-form descriptive copy. Use them to set expectations about what the winner actually receives.
| Field | Description | Example |
|---|---|---|
| Grand Prize Title | Headline for the top prize | "1-of-100 Artist Edition T-shirt + 20% revenue share" |
| Grand Prize Description | Full description with any conditions, fulfilment timing, etc. | "The winning artist's design is printed on 100 numbered shirts. They receive #1, and 20% of net revenue from the drop, paid within 60 days of release." |
| Runner-up Prize Title (optional) | Headline for second-place / finalist prize | "Featured on social + EUR 100 store credit" |
| Runner-up Prize Description (optional) | Details on what runners-up receive | "Top 3 non-winning submissions are featured on our Instagram for a week, plus EUR 100 store credit each." |
The challenge page renders each filled tier as its own card with a trophy or medal icon. Empty tiers are hidden - you don't have to use both.
Tier 2 - Rewards for every voter
This is the engagement tier - what every person who casts a vote in the challenge receives, regardless of whether their pick won.
| Field | Description | Example |
|---|---|---|
| Voter Reward Title | Headline shown on the challenge page next to a gift icon | "Exclusive pre-order access to the drop" |
| Voter Reward Description | Full details - what the voter receives, how, when | "Every voter gets a 24-hour pre-sale window before the design goes live to the public. We'll email you a personal voting code that unlocks the early access on our site." |
These descriptive fields tell voters what to expect in plain language. To actually deliver that benefit (e.g., the voting code the voter needs to unlock pre-order on your storefront), pair this with a catalogue reward - see the next section.
Catalogue rewards (deliverable benefits)
If you want voters to receive an actual claim code they can redeem online or in-person, attach a Reward from your Voter Rewards catalogue to the challenge. You can do this when creating or editing the challenge, in the Rewards section of the form.
Combine the free-form Voter Reward fields above (descriptive copy on the challenge page) with a catalogue reward (the deliverable mechanism). Example pairing:
| Surface | Field | Value |
|---|---|---|
| Challenge page copy | Voter Reward Title | "Exclusive pre-order access" |
| Challenge page copy | Voter Reward Description | "Every voter gets 24-hour early access via a personal code emailed when winners are announced." |
| Catalogue reward | Title | "Pre-order access - Spring drop" |
| Catalogue reward | Type | discount_code |
| Catalogue reward | External link | https://yourbrand.com/preorder?code= |
| Catalogue reward | Reward for | All Voters |
When you announce winners, every eligible voter receives a reward email with:
- The catalogue reward's title and your custom instructions
- A claim code in two forms - 8-character display (e.g.,
A3F7B2C9) and 32-character full code - The external link button so they can jump straight to your storefront
Your storefront then verifies the code against Vora's API (either as a public bearer-only check, or as an HMAC-authenticated server-to-server redemption that flips the code to redeemed automatically). See Verifying & Redeeming Claims for the full integration shape.
Submitter rewards via the catalogue
The same catalogue rewards system also supports paying out the winning submitter - set the reward's Reward for to Winner Voters if you want only the winner's voters to receive it, or attach a separate reward specifically for the winning author via the Idea Challenge reward flow.
NFT prizes (optional, Enterprise)
Each challenge can optionally enable NFT badges for winners - minted on Base Mainnet at challenge close. Enabling this is a checkbox during challenge creation; the NFT collection is configured at the organisation level. See Blockchain Transparency -> Tier Comparison for which plans include NFT minting.
What to put where - quick guide
- Want to promise something but figure out the mechanics later? Fill in the descriptive title + description fields and leave catalogue rewards empty. The challenge page communicates the value to voters; you handle delivery manually outside Vora.
- Want voters to receive an actual redemption code automatically? Pair the descriptive fields with a catalogue reward.
- Want the brand's e-commerce backend to gate pre-order eligibility on voting? Pair the descriptive fields with a catalogue reward, configure your storefront with the HMAC server-to-server flow, and you've got fully automated redemption.